Business need
Our client is a leading strategic internet marketing company specializing in permission based email marketing, online survey research, lead generation, SMS marketing and direct mail. The company helps small, medium and large companies leverage their brands online.
Due to growth and further development of the company, they needed to create a smart online marketing application, which would let them reach target audiences in a number of European countries.
Challenge
The main challenges of the application were its size, deadlines and an absence of strict specifications. Our client wanted to create a serious marketing solution and get it quickly to the market. At the same time, the application concept was emerging during the work process. This was agile development in the truest sense of its word.
Solution
Binary Studio offered agile methodology combined with prototyping. We created a prototype, which then grew further and further, adding features as we proceeded with iterations. The work was done in close cooperation with the customer, so the application we created ideally corresponded to our client's expectations.
Projects we did together
Online Marketing Portal
Background
The Online Marketing Portal integrates various tools such as:- Email marketing
- Online shopping
- Surveys
- Online games
- Affiliate marketing
Registered users earn points by reading advertising emails, participating in surveys, playing online games, inviting their friends, and are able to exchange points for real world commodities such as presents, purchases in online shops and money.
Administrators of the system can review users’ progress, start new marketing campaigns, retrieve various statistics and of course they can easily customize the system.
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Objectives
- Provide users with a convenient platform to earn money online
- Provide administrators with an integrated environment to create email campaigns and surveys
- Implement the ability to deduce various statistical data about users’ profile, campaign progress
- Allow administrators to customize email templates, point values, referral system settings etc
Platforms, Languages & Technologies
- .NET 3.5
- ASP.NET MVC
- jQuery
- SQL Server 2005
- Entity Framework
- NSurvey
- NVelocity
- Castle Windsor
- NUnit
- Moq
