SushiCo. Sushi e-Commerce application

Our client is a Ukrainian start up that desired to create a stunning application for their new business selling sushi over the internet. They wanted a powerful locomotive driving their business forward and generating profit.

The main challenge was that the market was already cornered by other companies. So to make some real breakthroughs we needed to create a very unique product, with inventive usability, design and content. Read below to discover how we did this.

A "tasty" project.

We're all humans, right? (Except for Google bot, which, as I hope, will index this page soon :).

It's natural that people like nice and beautiful things - expensive cars, modern phones, tasty food etc. Stop--"Tasty food." Think about what's the most delicious dish for you? Is it a big cake? Or Greek salad or maybe pork steak? Whatever you choose, it sounds tasty, doesn't it? :)

As you can imagine, we're all big fans of sushi here!  Especially after we've successfully run an internet shop for a company called SushiCo (Sushi Company).

It wasn't an ordinary project for us from the very beginning. The task that we received from the first day was like this, "guys, you have to compare our competitors by these keywords … and give us a solution that will help us beat them." There wasn't any specification at all here. However, it was interesting.  It was tast--and interesting…

So, here's the plan we built:

-          Analyze competitors of our customer

-          Build a list of issues (mostly - usability related)

-          Then we have had a lot of long-long time consuming internal discussions. Each of us put a part of himself, his ideas to the project. Even though we've spent tons of minutes disputing about such simple questions, like "where to put Add button" or "where we should show card" , we're all happy with the result - www.sushico.com.ua

Since it wasn't an ordinary project, we decided not use any available shop engines. We didn't intend to create "one more" site. The task was to develop the "best" site. Look at the site - if your first impression was "hmm…tasty photos" - then we can say "Bingo!", because the site is all about sushi. And at the end of the day it should work for our customer. It should sell their dishes and we had to show them on the site just like show-models on stage.

So, every potential client on the site should feel the same way: "Wow, that looks cool, I'd like to buy some…". The main difficulty here was design. Really, Japan is such a rich theme for any designer, with so many ideas and you have to keep an eye all the time on their work. Because, once again, the site won't sell itself. The site will sell Japanese food. Hence the design should be almost inconspicuous, so visitors can enjoy the sushi-models.

It wasn't that hard from a technical point of view. We'd chosen the ASP.NET MVC platform + JS and Jquery plugins to implement the site, and Microsoft Silverlight technology for the site administrator, who can change photos on the site, descriptions, prices, and view orders on the site in real-time etc.

The next step was to adjust the blog and help our customers with SEO. Even though it was just released, our customers already started receiving orders. We're happy to see our work results.

Oops…it's almost 3PM - time to buy lunch…what about sushi today? J